Film Distribution and Marketing

Film Distribution and Marketing The term film distribution is the process of making a film, so it is available for an audience to view it at the cinema or on DVD. The film distributers job is to decide how the film is actually released and to try bring every film to the market to try meet their audience needs and identify who their target audience is. Marketing and advertisement are very important when distributing a film as the aim is to make profit before the film’s release. This also is promoting the film and gaining more following, this, therefore, rising the probability of it being successful. To advertise the film, film distributers need to reach their target audience to be able to make the film successful. Also, doing this by creating magazines, posters, promo tours, interviews and social media posts. The most important area to attract an audience are at cinemas, this being, because this is where you can first view a film once it’s been released. Films can have a very big reach but some have been unsuccessful. The size of the reach depends on the profit and how well it has been marketed and advertised, prior to the release. After the cinematic release, distributers make offers to through companies such as Sky where they are extending the profit of the film in the long run. As well as releasing it through DVD and TV. The distribution plan is that the film distributers will make a plan of what techniques they will use in order to promote the film prior to its release. Before promoting a film, the company must claim rights to a film, write the screen play and make the film. At this stage, they will then release dates, posters and trailers. After all the marketing has gone ahead, the distributers will reveal the film to exhibitors, hoping that it can be shown in cinemas. A marketing plan is made in order to help film producers and production companies plan how they will achieve a range of different marketing strategies within a specific time frame. The plan starts with identifying the target audience and what they like of a film. The plan will consider different marketing situations, therefore, can see what films are doing well and which are not, which will give a question of why. The marketing company will then have to decide whether it is worthy of being shown in cinemas. Advertisment is the material which sells the film. This being posters and magazines and also merchandise. The promotion is the way of increasing the viewers knowledege of the film. This including the people staring in the film. Increasing the publicity is done by doing intereviews on TV shows. An example of a film in which had a huge hupe before it was released was the Woman in Black. The reason for this is because Danial Radcliff was staring in it. An example of a very successful film would be World War Z, which is an action horror film. The film was released in 76 countries worldwide, starting with the fiirst release in the UK, on July 2nd 2013, and ending in Venezuela on August 23rd 2013. In the USA the film was released in 3,607 screens on the opening weekend which made $66,411,834. One of the reasons this film has got a huge reach and is very popular is because Bradd Pitt is the main charatcter in it, being the main reason why the opening weekend was so successful.